ISSN: 1356-3289
Online from: 1996
Subject Area: Marketing
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| Article Id: | Article Information: |
|---|---|
| 1789329 | Language workers and the practice of language management Hanne Tange (pp. 131 - 143) Keywords: Corporate strategy, Denmark, Employee attitudes, Language Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (83kb) ] | Reprints & permissions |
| 1789330 | Communicating CSR via pharmaceutical company web sites: Evaluating message frameworks for external and internal stakeholders Morgan Sones, Susan Grantham, Edward T. Vieira (pp. 144 - 157) Keywords: Content management, Corporate communications, Corporate social responsibility, Mission statements, Stakeholder analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (92kb) ] | Reprints & permissions |
| 1789331 | Typologies of communicators in Europe Bettina Beurer-Züllig, Christian Fieseler, Miriam Meckel (pp. 158 - 175) Keywords: Cluster analysis, Communication management, Europe, Job descriptions Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (106kb) ] | Reprints & permissions |
| 1789332 | CSR communication in small and medium-sized enterprises: A study of the attitudes and beliefs of middle managers Anne Ellerup Nielsen, Christa Thomsen (pp. 176 - 189) Keywords: Corporate communications, Corporate social responsibility, Denmark, Small to medium-sized enterprises Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (91kb) ] | Reprints & permissions |
| 1789333 | Integrated communications: from one look to normative consistency Simon Torp (pp. 190 - 206) Keywords: Corporate communications, Integrated marketing communications, Organizational culture Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (109kb) ] | Reprints & permissions |
| 1789334 | New tensions and challenges in integrated communications Lars Thøger Christensen, A. Fuat Firat, Joep Cornelissen (pp. 207 - 219) Keywords: Communication management, Corporate communications, Integration Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (86kb) ] | Reprints & permissions |
| Article Id: | Article Information: |
|---|---|
| 1789335 | Corporate apologia and integrated communication in times of crisis Wim J.L. Elving |