Advances in Business Marketing and Purchasing

ISSN: 1069-0964
Series editor(s): Professor Arch Woodside

Subject Area: Marketing

Content: Series Volumes | Current Volume RSS

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Volume 9 - Getting Better at Sensemaking

ISBN: 978-0-76230-633-6
eISBN: 978-1-84950-043-2
Edited by: Arch G. Woodside
Published: 2001

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Chapters
Chapter Id:	Chapter Information:
1781443	Getting better at sensemaking: Introduction (pp. xi - xix) Article type: Discussion Please login \| Abstract [ HTML & PDF (430kb) ] \| Reprints & permissions
1781442	List of contributors (pp. ix - x) Article type: Miscellaneous Please login \| Abstract [ HTML & PDF (54kb) ] \| Reprints & permissions
1781444	Competence-based business processes within industrial networks: A theoretical and empirical analysis Kimmo Alajoutsijärvi, Henrikki Tikkanen (pp. 1 - 49) Article type: Full length article Please login \| Abstract [ HTML & PDF (2975kb) ] \| Reprints & permissions
1781445	Studies on industrial marketing change processes A theoretical review and suggestive framework Per Andersson (pp. 51 - 117) Article type: Full length article Please login \| Abstract [ HTML & PDF (3861kb) ] \| Reprints & permissions
1781446	Management of the market research client/agency relationship Ross Brennan (pp. 119 - 141) Article type: Full length article Please login \| Abstract [ HTML & PDF (1138kb) ] \| Reprints & permissions
1781447	Qualitative methods in business studies Torben Damgaard, Per V. Freytag, Per Darmer (pp. 143 - 186) Article type: Full length article Please login \| Abstract [ HTML & PDF (2611kb) ] \| Reprints & permissions
1781448	Negotiating international industrial projects: MNCS versus emerging markets Pervez N. Ghauri (pp. 187 - 201) Article type: Full length article Please login \| Abstract [ HTML & PDF (853kb) ] \| Reprints & permissions
1781449	Global integration of marketing and R&D: IBM'S Haifa Research Laboratory and its “WebCutter” technology Mel Horwitch, Hariolf Grupp, Shlomo Maital, Galit Dopelt, Galit Sobel (pp. 203 - 214) Article type: Full length article Please login \| Abstract [ HTML & PDF (748kb) ] \| Reprints & permissions
1781450	Using case studies for theory testing in business-to-business research: The development of a more rigorous case study methodology Wesley J. Johnston, Mark P. Leach, Annie H. Liu (pp. 215 - 241) Article type: Full length article Please login \| Abstract [ HTML & PDF (1509kb) ] \| Reprints & permissions
1781451	Development of measures to assess customer perceived value in a business-to-business context Jozée Lapierre (pp. 243 - 286) Article type: Full length article Please login \| Abstract [ HTML & PDF (2213kb) ] \| Reprints & permissions
1781452	Methods of country risk assessment for international market-entry decision Joshua B Levy, Eunsang Yoon (pp. 287 - 323) Article type: Full length article Please login \| Abstract [ HTML & PDF (1848kb) ] \| Reprints & permissions
1781453	Judgmental heuristics in overseas vendor search and evaluation: A proposed model of importer buying behavior Neng Liang, Rodney L. Stump (pp. 325 - 352) Article type: Full length article Please login \| Abstract [ HTML & PDF (1566kb) ] \| Reprints & permissions
1781454	Research on business-to-business barter in Australia Peter W. Liesch, Dawn Birch (pp. 353 - 384) Article type: Full length article Please login \| Abstract [ HTML & PDF (1772kb) ] \| Reprints & permissions
1781455	Hungarian tender buyers: Some results of an empirical research study Tibor Mandjak, Judit Simon (pp. 385 - 398) Article type: Full length article Please login \| Abstract [ HTML & PDF (592kb) ] \| Reprints & permissions
1781456	Business marketing as “Politics”: Identifying and managing political buying situations K.E.Kristian Möiler (pp. 399 - 417) Article type: Full length article Please login \| Abstract [ HTML & PDF (980kb) ] \| Reprints & permissions
1781457	Portfolio of supplier-customer relationships Robert Salle, Bernard Cova, Catherine Pardo (pp. 419 - 442) Article type: Full length article Please login \| Abstract [ HTML & PDF (1335kb) ] \| Reprints & permissions
1781458	Ingredient branding: Perspectives and problems of brand development in business to business and enduser relations Konstantin Theile, Wolfgang Burr (pp. 443 - 465) Article type: Full length article Please login \| Abstract [ HTML & PDF (1219kb) ] \| Reprints & permissions
1781459	Integration of qualitative and quantitative research approaches in business-to-business marketing Gerhard A. Wüihrer, Thomas Werani (pp. 467 - 489) Article type: Full length article Please login \| Abstract [ HTML & PDF (1078kb) ] \| Reprints & permissions

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