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Home > Advances in Business Marketing and Purchasing > Volume 14 - Creating and managing superior customer...
Advances in Business Marketing and Purchasing
ISSN: 1069-0964
Series editor(s): Professor Arch Woodside
Subject Area: Marketing
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Volume 14 - Creating and managing superior customer value
ISBN: 978-1-84855-172-5
eISBN: 978-1-84855-173-2
Edited by: Arch G. Woodside, Francesca Golfetto, Michael Gibbert
Published: 2008
eISBN: 978-1-84855-173-2
Edited by: Arch G. Woodside, Francesca Golfetto, Michael Gibbert
Published: 2008
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You have access to this item | Chapter Id: | Chapter Information: |
|---|---|
| 1775436 | Advances in business marketing and purchasing Article type: Editorial Board Please login | Abstract [ HTML & PDF (29kb) ] | Reprints & permissions |
| 1775437 | Creating and managing superior customer value Article type: Editorial Board Please login | Abstract [ HTML & PDF (42kb) ] | Reprints & permissions |
| 1775440 | Editorial review board Article type: Editorial Board Please login | Abstract [ HTML & PDF (47kb) ] | Reprints & permissions |
| 1775439 | List of Contributors (pp. vii - viii) Article type: Index Please login | Abstract [ HTML & PDF (51kb) ] | Reprints & permissions |
| 1775438 | Copyright page Article type: Miscellaneous Please login | Abstract [ HTML & PDF (50kb) ] | Reprints & permissions |
| 1775424 | Part A: Value Dimensions, Conceptualizations of Value – What Is ValueCustomer value: theory, research, and practiceArch G. Woodside, Francesca Golfetto, Michael Gibbert (pp. 3 - 25) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (174kb) & EPUB ] | Reprints & permissions |
| 1775425 | Intangible value in buyer–seller relationships Roger Baxter (pp. 27 - 98) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (436kb) & EPUB ] | Reprints & permissions |
| 1775426 | Final customers’ value in business networks Stephan C. Henneberg, Stefanos Mouzas (pp. 99 - 127) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (247kb) & EPUB ] | Reprints & permissions |
| 1775427 | Functions, trust, and value in business relationships Thomas Ritter, Achim Walter (pp. 129 - 146) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (190kb) & EPUB ] | Reprints & permissions |
| 1775428 | Part B: Metrics and Measurement – How to Measure ValueCustomer value metricsBruno Busacca, Michele Costabile, Fabio Ancarani (pp. 149 - 204) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (338kb) & EPUB ] | Reprints & permissions |
| 1775429 | Total cost of ownership and customer value in business markets Gabriela Herrera Piscopo, Wesley Johnston, Dan N. Bellenger (pp. 205 - 220) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (177kb) & EPUB ] | Reprints & permissions |
| 1775430 | Linking Customer Value to Customer Share in Business Relationships Wolfgang Ulaga, Andreas Eggert (pp. 221 - 247) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (188kb) & EPUB ] | Reprints & permissions |
| 1775431 | Part C: Strategic Aspects – How to Create ValueConfigurations and control of resource interfaces in industrial networksEnrico Baraldi, Torkel Strömsten (pp. 251 - 316) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (361kb) & EPUB ] | Reprints & permissions |
| 1775432 | Creating superior value through network offerings Bernard Cova, Robert Salle (pp. 317 - 342) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (192kb) & EPUB ] | Reprints & permissions |
| 1775433 | Competence-based value framing for business-to-business customers Francesca Golfetto, Fabrizio Zerbini, Michael Gibbert (pp. 343 - 377) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (232kb) & EPUB ] | Reprints & permissions |
| 1775434 | Part D: Operational Aspects, Value Propositions and Pricing – How to Capture ValueValue delivery and value-based pricing in industrial marketsAndreas Hinterhuber (pp. 381 - 448) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (424kb) & EPUB ] | Reprints & permissions |
| 1775435 | Value creation options for contract manufacturers: Market strategy transition and coevolution in networks Paul Matthyssens, Koen Vandenbempt, Sara Weyns (pp. 449 - 477) Article type: Chapter Item Please login | Abstract & purchase [ HTML & PDF (307kb) & EPUB ] | Reprints & permissions |
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