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E-commerce Web site design: strategies and models

Article Information:

Title:

E-commerce Web site design: strategies and models

Author(s):

H. Joseph Wen, Houn-Gee Chen, Hsin-Ginn Hwang

Journal:

Information Management & Computer Security

Year:

2001

Volume:

9

Issue:

1

Page:

5 - 12


ISSN:

0968-5227


DOI:

10.1108/09685220110366713

Publisher:

MCB UP Ltd

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Abstract:

The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e-commerce Web site design strategies and 12 e-commerce models for gaining that advantage.

Keywords:

Business strategy, Design, E-commerce, Marketing, Models, World Wide Web


Article Type:

Research paper


Article URL:

http://juno.emeraldinsight.com/10.1108/09685220110366713

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